With the impending release of World of Warcraft: Shadowlands, many aspiring YouTube and Twitch Gamers are looking for ways to take advantage of the avalanche of that will soon be coming their way.
To help these gamers out, we’ve collected the top 3 tips and tricks for YouTube Gamers and Twitch Streamers to get more eyes on their content and grow their followings.
Let’s dive right into it:
1 – Research!
The biggest mistakes made by smaller channels is that they don’t usually know how to actually research trends or keywords related to their games of choice. I’d bet that the majority of you don’t have access to tools like AHREFS or SpyFu that allow you to see deeper into search and traffic data, as well as what advertisers are doing in the markets.
So, here’s some advice: dive deep into Google Trends and buy yourself a good keyword research tool if you can afford it. Or join our Facebook group to get free weekly reports as voted on by our members.
When looking at Google Trends, first pay attention to the overall growth or momentum of a particular subject. This will tell you if a topic is gaining interest over time or losing it. Pro tip: if it’s losing interest, you probably don’t want to dedicate your channel or stream to it unless you’re really passionate about that topic.
What’s more important is to scroll down to nearly the bottom of the page and look for any breakout topics. These are keywords or topics related to what you’re researching, but that have recently seen significant increases in search traffic and interest.
Examples of this would be the World of Warcraft: Shadowlands expansion, where topics such as the pre-patch, new races, legendary items, and class builds have been a hot topic on many gamers’ minds. As these are new breakout trends, there won’t be as many people creating content related to them yet. So, you get to be at the top of the list and satisfy the needs of all those gamers.
2 – Collaborations!
There is a science to collaborating on YouTube, but even on Twitch, there’s no doubt to the benefit of cross promotion between channels and the simple joy of having someone to talk to. It makes the experience more entertaining for your viewers and it’s significantly easier to be engaging when you have someone else to talk to instead of an empty chat.
The goal behind collaborations on YouTube is a little bit more complex as the videos aren’t live like they are on Twitch (which means you have limited to no editing). Your true goal is just to get as many of your viewers to watch the other person’s video and to get as many of their viewers to watch your video. The reason for this is something referred to as “audience infection.”
In Triston Goodwin’s The Science of YouTube Collaborations, available on Amazon, he explains how the YouTube algorithm interprets large amounts of traffic coming from one video/channel. As well as reciprocating views coming from the target channel. Essentially, these views become statistical outliers in the sea of engagements. And since the robot overlords of YouTube are still relatively simple, they see all this positive engagement and think, gee, the people that watch Channel A sure do seem to like Channel B. There’s a good chance that the people that watch Channel B will like the videos on Channel A, too!
And thus, the target channel becomes infected and YouTube starts to promote your videos on their channel in their next up recommendations and on the audience’s home page.
3 – Picking a Niche
We said earlier that lack of research was one of the biggest mistakes that new gamers make when creating their content. Well, the biggest mistake is not picking a niche.
Imagine, if you will, that you go to Google to find a hamburger place. You go there, order a #4, and you get this amazing burger and you fall in love with it. Then, you go back the next day, order a #4 again, and this time you get Chinese food. But, you didn’t want Chinese, you wanted a burger. You might still like Chinese, so you eat it, but when you go back again and order a #4, this time you get salad. A SALAD!!
A lot of content creators do the same thing. They make whatever kind of video occurs to them, trying to follow whatever trends or whatever the big, multi-million subscriber channels do, and then wonder why they don’t grow. Not only do your subscribers not know what’s going on, after all, they subscribed because they like cheeseburgers, but the YouTube robots get confused, too.
Now, you might be thinking to yourself. But wait! How is it that Pewdiepie or whoever can make whatever videos they want and get millions of views, but I can’t?
Well, there are two things to consider. First, they didn’t start out making whatever content they wanted. They started out with very specific topics and grew to where their channels were big enough that they can get views talking about whatever they want. Which leads to thing number 2. If you look at their view to subscriber ratio, it’s usually at around only 5%. That means only 5% of their viewers actually watch any nonsense that they release and those are typically your die hard fans that will watch paint dry if their preferred content creator uploads it.
They’re not as successful as they could be if they would keep focused. And having worked with several “small” channels that make over $1 million USD a year, I’d say it’s better to keep focused.